Dr. Amit Lotan, CEO
Amit gained his Ph.D. in Biology from the Hebrew University of Jerusalem, where he worked with United Nations scientists researching jellyfish sting protection. He established Nidaria in 1997
5 and has worked closely with organizations including the US Navy and Israel’s Ministry of the Environment to test
His research has been published in leading scientific and medical journals, including Nature. Since 2007 Amit has been collaborating with multinational companies to provide sunscreen products for enhanced safety at the beach.
Ms. Naomi Dahan, Laboratory Manager, Quality Control
Naomi has a BA in Biotechnology and more than ten years’ experience in the formulation and manufacture of sunscreen products. Under Naomi’s
Dr. Tamar Lotan, Founder
Prof. Paul Auerbach, MD, MS, Advisor
Clinical Professor of Surgery and Emergency Medicine at Stanford University Medical Center, CA, Paul is an internationally recognized authority on the clinical management of marine stings. He serves as a national medical consultant on hazardous marine life to numerous medical, recreational and scientific organizations, including the Divers Alert Network.
Mr. Bob Bell, Advisory Board
The founder of the Banana Boat brand and the man who helped create the suncare industry, Bob Bell built up the Banana Boat suncare brand from a garage operation to a global giant. Today, Banana Boat is one of the biggest sunscreen brands in the world.